“After diligently researching the top performing salespeople and studying their sales behaviors in a rapidly changing environment, the authors have created a state of the art blueprint that leads to greater sales success. The book recognizes that buying has changed in fundamental ways and salespeople that adapt faster will own the future.”

“After implementing the authors’ Critical Selling model within our sales organization, the results were profound! Within a short period of time, we had created a new sales culture, leading to an enhanced customer experience, increased employee satisfaction, and millions of dollars in additional revenue. I highly recommend this book!”

“Anyone who thinks modern selling still involves a 20th century ‘sales cycle’ needs to learn the lessons of this book, particularly Chapter 6. It’s a ‘buyer’s journey’ today, and the spoils of modern business warfare accrue fastest to sales leaders willing to adapt to the tidal shifts in power, data, and influence that now dictate how we have to sell.”

“If you want to take your sales performance to the next level, this is the book for you! It truly opened our eyes and challenged our staff to rethink our sales approach to the ever-changing marketplace. Critical Selling is packed with research based tips from top performers and real life strategies that work. It helped create a consistent customer-focused experience across our organization, positively impacting our overall sales results. We could not be happier!”